Google Ads & PPC Audits

Whether you are managing your Google ads or other PPC campaign in house, or are using the services of a PPC Agency, our PPC auditing services help you to uncover opportunities within your campaings, unlocking more ROI and less wasted spend.

Why choose our Google Ads Audit Services?

Running ads without clarity can mean that your money gets wasted. Our professional audit services are designed to

  • Identify wasted advertising spend

  • Highlight opporunities for quick wins

  • Reveal structural or strategy flaws

  • Give you a roadmap to improve results

  • Give you a clear action plan

Our PPC Audit process is designed to provide you with an actionable plan to improve your website, not just a list of “issues”.

Therefore, our process may be slightly different from other agencies you’ve spoken to.

Once you have booked an audit with us, this is what happens next.

1. During our comprehensive onboarding session, we work together to ensure we have all the necessary access for the audit, including your Google Ads account, GA4 account and other relevant software. We also delve into your business goals and objectives, as well as what you aim to achieve.

2. We kick off the audit, which typically spans 10 - 30 working days, depending on its complexity. However, we'll talk about this timeline with you before we start.

3. We will provide you with a full audit document alongside all recommended actions, including their priority (high, medium, or low). This is a written document in plain English (without lots of technical jargon).

We will also provide you with supplementary reports that we have used along the way for you to review.

4. We will conduct a post-strategy workshop with you to discuss the audit and recommendations so that you can understand the actions that need to be taken next and how they can be implemented.

Put simply, we don’t just send you a baffling technical list - we give you the genuine tools to take your website to the next level and offer a session to help you understand your actions.

If you then want our help with implementation we can provide a quote - but our audits are designed for you to be able to implement in-house and are not a “sales tool” to sell PPC services.

How it works

What do we look at?

Campaign structure

Are your campaigns set up to give you control, scale and clarity? We’ll spot structural issues that could be hurting performance.

Competiton

We analyse the competitive landscape to identify opportunties and threats alongside emerging trends and new competitors.

Customer Journey

We’ll assess if your landing pages are helping or hindering conversions – and offer tips for improvement if needed.

Keyword Targeting

We review the relevance of your keywords, check for wasted spend, and advise on match types and keyword strategy.

Conversion Tracking

We’ll check your tracking setup, so you’re making decisions based on accurate, meaningful data.

Bidding & Budgets

Manual vs automated? Maximise conversions or target CPA? We’ll ensure your bidding aligns with your goals – and isn’t costing more than it should.

Ads & Extensions

We analyse your ad copy, calls to action and use of ad extensions to ensure you’re making the most of every impression.

Audience Targeting

We look at how well you’re refining who sees your ads – and whether you’re missing chances to segment or exclude irrelevant clicks.

Settings & Quick wins

We will ensure that you aren’t wasted budget with incorrect settings and how you can easily manage your account.

PPC Audits - Commonly asked questions

  • The cost for our SEO audit will depend on several factors including the size of your account, how many campaings you are running and the types of campaing.

    However costs start from £650+VAT for a simple service based website to around £4000+VAT for a very complex account.

  • No. We have found that PPC agencies who offer free audits tend to offer just “problems” without solutions in order to sell their services. Our audits are designed to give you a roadmap that you can implement. However if you do opt for us to manage your PPC campaings post review, we can offer an inital discount on our setup fees.

  • Of course! When we deliver your Advertising audit we can provide you with costs to implement some or all of the recommended changes - but there is NO OBLIGATION for you to do so.

  • Yes - we can audit your paid social campaigns on platforms including Meta, LinkedIn and Tiktok.

  • Yes, find out more about our SEO audit services here.

Other options

Not sure if you need an audit or something else? Book a call with us to discuss your needs. We can also offer

PPC Training

Our Google Ads training is designed to help business owners or in-house teams to manage their PPC campaigns.

Find out more about our PPC training.

Power Hour Sessions

Stuck on a single issue with your advertising? Not sure if your account is performing?

Our Google Ads Power Hour sessions offer a fast, focused way to get expert advice and practical solutions – without committing to long-term support.

Whether you need help troubleshooting a campaign, understanding your data, or just want a second opinion before making changes, this one-to-one session is designed to give you clarity and confidence.

Mini Audit

If you have a small account or just want a quick check up, we offer a mini audit that can help identify issues and quick wins. You will get a video recording with recommended actions.

Costs from £200+VAT

Ongoing PPC Management

We take the stress out of Google Ads or other PPC platforms by managing everything for you – from campaign setup and strategy to ongoing optimisation and reporting.

Find out more about our PPC services.