Website SEO Audit Services
Just like a home, your website relies on having solid foundations to ensure optimal performance. Our SEO audit services are designed to dig deep into your website to uncover any issues that may be preventing you from seeing the best results from your SEO efforts.
That means that we look far beyond just search engine rankings or offering simple technical SEO audits. Instead, we dig deeper to uncover how you can fully improve your website to drive more relevant traffic focused on target keywords with high intent, and once those visitors are on your website, make sure that they convert.
Why choose our Website SEO audit services?
When it comes to selecting an SEO audit service, it's vital to choose an SEO Agency that not only understands SEO but also deeply understands your unique needs. Here's why our services stand out:
Extensive Experience: With over ten years in the SEO industry, our expertise is both deep and wide-ranging. We have successfully worked with hundreds of clients, leveraging our extensive experience to provide tailored and effective SEO strategies.
SEMrush Certification: Our team is SEMrush certified, ensuring that we utilise one of the most trusted platforms in the industry to its fullest potential. This certification is a testament to our expertise and commitment to excellence in SEO.
Tailored Solutions: Recognising that each client is unique, we provide bespoke SEO audit services. We take the time to understand your specific challenges and goals, ensuring our audit is perfectly aligned with your needs. Our range of price points ensures that businesses of all sizes can benefit from our expertise.
Cutting-Edge Tools: We employ industry-leading tools like SEMrush, Screaming Frog, and Taplio for in-depth research and analysis. These tools enable us to conduct comprehensive audits, uncovering insights that might otherwise remain hidden.
Client-Centric Approach: Our approach to SEO audits is not just about numbers and algorithms; it's about understanding and meeting your specific business needs. We ensure that every audit we deliver is actionable, clear, and aligned with your business objectives.
SEO Audit - What’s Included?
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Analytics and Conversions
We look beyond your rankings and dig deep into your analytics to understand what real benefits improving your organic positions will bring —be that sales made or leads collected on your website.
Therefore, we always start your audit by diving into your GA4 analytics to understand what’s being tracked, what may need setting up, and how you can better link your SEO efforts with your real-world results.
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The Search Landscape
Understanding your position in the digital ecosystem is crucial. We analyse how you stack up against your key phrases, unearth overlooked opportunities, and derive insights from your competitors' strategies.
We use a range of tools to investigate what people are really looking for when looking for your products and services, where gaps in your current strategy may exist, and where timely opportunities may exist.
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Website UX and CRO
Google wants to send traffic to user-friendly websites, and you want to make sure it’s as easy and friction-free as possible for customers to contact you or buy a product from you.
By conducting an in-depth review of your website’s user experience, we identify enhancements that not only help Google to rank your website better but also increase conversion possibilities making each visitor's journey towards purchase or contact effortless.
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Content Structure and Opportunities
Content is the cornerstone of SEO. Our audit extends into the architecture and quality of your content, assessing its alignment with user intent and search engine criteria.
We identify opportunities to refine your messaging, enhance your informational hierarchy, and optimise your content strategy for both reach and relevance.
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Technical SEO Audit
The technical backbone of your website plays a pivotal role in its discoverability on search engines We scrutinise your site's technical health, including site speed, mobile-friendliness, indexing, and crawlability issues.
This comprehensive technical audit ensures that search engines can seamlessly access, crawl, and index your pages, laying a solid foundation for your SEO success.
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On Page SEO
Each page on your website holds unique potential. Our on-page SEO analysis focuses on optimising elements such as title tags, meta descriptions, header tags, and images.
We ensure that your content is not only relevant but also structured in a way that search engines can understand and favour, and potential customers will be enticed to click.
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Off Page SEO
Your online authority extends beyond your website. We explore off-page SEO strategies that enhance your site's reputation and visibility.
This includes analysing your backlink profile, looking at how your competitors gain links back to their sites, and we can also provide you with a target list of newsdesks, blogs and websites, plus a guide to your off page strategy.
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Keyword Research
We can also include keyword research in your site audit. We dive into the terms that your audience is searching for, where you may have existing opportunities to rank better for specific terms, and where you may need to augment your SEO to rank for future opportunities.
Our SEO Audit process is designed to provide you with an actionable plan to improve your website, not just a list of “issues”.
Therefore our process may be a little different from others. Once you have booked an audit with us this is what happens next.
1. During our comprehensive onboarding session, we work together to ensure we have all the necessary access for the audit, including GA4, Google Search Console, and other relevant software. We also delve into your business goals and objectives, and what you're aiming to achieve.
2. We kick off the audit, which typically spans 10 - 30 working days, depending on its complexity. However, we'll discuss this timeline with you before we start.
3. We will provide you with a full audit document alongside all recommended actions for improving your website, including their priority (high, medium, or low). This is a writting document in plain English (without lots of technical jargon).
We will also provide you with supplementary reports that we have used along the way for your reference.
4. We undertake a post strategy workshop with you to talk through the audit and recommendations, so that you can understand the actions that need to be taken next, and how to do them.
Put simply, we don’t just send you a baffling technical list - we give you the genuine tools to take your website to the next level.
How it works
SEO Audits - Commonly Asked Questions
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The cost for our SEO audit will depend on several factors including the size of website, how many serices or products you offer and whether you require keyword research or additional analysis. However costs start from £850+VAT for a simple service based website to around £3500+VAT for a more complex website.
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No. We have found that SEO agencies that offer free audits do so to win your long-term business. Our SEO audits are designed to help you to be able to implment the changes youserlf should you wish to do so (not to sell you more services).
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Of course! When we deliver your SEO audit we can provide you with costs to implement some or all of the recommended changes - but there is NO OBLIGATION for you to do so.
Do you need a website SEO audit?
Like everything related to SEO, the answer is “it depends. " However, several key factors may indicate that it’s time for a tune-up.
Stagnant or Declining Organic Traffic
If you’ve noticed a plateau or decrease in your website traffic, it might indicate underlying SEO issues. An SEO audit can help identify these problems, such as poor keyword optimisation or technical glitches.
Low conversion rates
If your website gets traffic, but no one’s buying or enquiring, it may be a sign that your rankings on search engines don’t have high user intent, or that there are user experience issues with your website. Our audits dig deeper than simply looking at your positions on search, we look at how you can improve your bottom line.
Ranking Fluctuations
If your website's ranking in search engine results is inconsistent or declining, it's a sign that you need an SEO audit. The audit can pinpoint areas of improvement to stabilise and enhance your rankings.
Changing your website
Are you considering making significant changes to your website? Have you migrated your site to a new platform and seen your rankings tank? Our SEO audit services for site migrations help you to make sure that your changes have a positive rather than negative impact.