Google Ads Bootcamp

Returns 2025

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Want to get more from your Google Ads? Join our Five Day Bootcamp

This five day Google Ads Bootcamp is designed to help you to get more from your Google ads search campaigns - fast.

This course consists of 5 x 1 hour live sessions covering all you need to know about setting up your Google Ads campaigns for success.

Hosted by Charlotte Sheridan - director of The Small Biz Expert. Charlotte has helped hundreds of small businesses to grow using all the tactics of big business but at a fraction of the cost.

Each session will cover an area of Google search ads, finishing with day 5 Q&A, where you can ask questions specific to your campaigns.

All sessions will be recorded and will be available to access for four weeks once the Bootcamp is finished.

You’ll be with a likeminded group of learners and we’ll have lots of fun along the way.

Who should join the Google Ads Bootcamp?

This bootcamp is for you if:

✔️ You are using Google search ads already but are not very familiar with how it works

✔️ You are about to start using Google search ads and already have a Google ads account set up

✔️ You are using an agency or freelancer to manage your Google ads but want more of an understanding of how it works

You are:

✔️ A business owner looking to start advertising on Google, or already using the platform but wanting to get it right

✔️ A freelancer wanting to expand your knowledge of Google ads

✔️ An in-house marketer responsible for managing Google ads, or managing an agency.

This probably is not for you if:

❌ You are looking for an advanced Google ads course (we offer this as one-to-one Google Ads training).

❌You don’t have access to a Google ads account/cannot create one (as you will not be able to put your learnings into practice). ‘

❌ You work in any of the following industries:

  • Gambling/Casino

  • Online pharmacy/medicines

  • Adult content

  • Some financial services (ask us first)

This is simply as these have restrictions on ads which we will not be covering in this course, however we can help with advice on this as part of our Power Hour offering

❌ We won’t be covering display, Performance Max or YouTube in this course (but do offer this as one to one training).

Day-by-Day

Day 1: Setting you up for success

On day one we will start with introductions, and provide an overview of how Google Ads work, how you can use them to drive leads and sales. We will cover conversion tracking and why it’s vital to your success, and campaign types available to you.

Day 2: Keywords - Research and Planning

Great search campaigns are underpinned by choosing the right keywords for your business. We will explore how to undertake keyword research, learn more about match types, and understand the use of negative keywords.

Day 3: Structuring Your Campaigns

Let’s get into setting up the perfect ads. We’ll go through creating Campaigns and ad Groups and understanding Ad Rank and bidding strategies.

Day 4: Creating Captivating Ads

How exactly do you make an ad that gets you the desired results? We’ll discuss ad best practices, how to learn from competitors and how to maximise your ad results using your assets.

Day 5: Round-Up, Round-Up

To close the week, we will look at how to analyse campaign performance and what actions you should take on a regular basis. We will then have a Q&A session to finish.

What you Will Learn:

By the end of the week, you will have all the tools and understanding needed to set up a Google Search Ads campaign and how to analyse and improve performance once your ads are live.

✔️Understanding Google Ads Fundamentals
Learn the core principles of Google Ads, including how the platform works, what makes a successful ad, and how to structure campaigns for maximum impact.

✔️Campaign Setup & Strategy Development
Master the art of setting up your campaigns from scratch, selecting the right campaign types, and creating a strategy that aligns with your business goals.

✔️Keyword Research & Targeting
Uncover the secrets of effective keyword research, understand how to use keyword match types, and learn how to target your ideal customers for better ROI.

✔️Ad Copywriting Techniques
Discover how to craft compelling, high-converting ad copy that grabs attention, drives clicks, and delivers results.

✔️Bidding Strategies & Budget Management
Learn how to manage your budget effectively, set appropriate bids, and use advanced bidding strategies to maximise return on investment.

✔️Conversion Tracking & Analytics
Use conversion tracking to measure success, track key performance metrics, and make data-driven decisions that continuously improve your campaigns.

✔️Ongoing Optimisation
Understand how to analyse campaign performance and make ongoing adjustments.

✔️Best Practices for Ad Extensions & Enhancements
Learn how to use ad extensions to improve ad visibility and click-through rates, ensuring your ads stand out.

What we won’t be covering

❌ We won’t be covering display, Performance Max, or YouTube in this course - but we do offer this as one-on-one training.

❌ More advanced strategies, including remarketing, using custom audiences, and scaling - but we can support you with this on an individual basis through our one to one training or Power Hour sessions.

FAQs

  • These are completely live sessions, so you can update your accounts in real time if you wish to.. We will also make the recordings available to you afterwards, so don’t worry if you can’t make any of the sessions.

  • The sessions are group sessions, so while we will answer questions that are general to the group, for one-to-one support, you can also book a separate power hour after the bootcamp has finished.

    (charged seprately)

  • No - this particular course focuses on search advertising only. If this is something you are interested in, please contact us directly. description

  • Yes - however we strongly encourage you to attend each live session as you will be able to ask questions and interact with the group.

    All videos will be available to rewatch for 4 weeks after the bootcamp ends.

  • Each session is one hour.

  • We are finalising our 2025 dates, but will keep you informed.

  • While we plan to bring back this bootcamp early next year - if you're keen to get started you can book our One to One Google Ads Training.