When you are selling an item, it is not only the item that is important. The packaging says so much about a brand and can help set the tone for the whole business, so luxury packaging is definitely an option to consider. When looking for luxury packaging suppliers, there are some key elements that you should think about.

Will It Do Its Job?

The main reason for packaging is to get an item from one place to another, securely and intact, protecting the item inside. If the packaging can’t do this, then it’s not up to the job. It is important to make sure that the luxury packaging you wish to use is going to be the right size and that it will be strong enough to hold it securely. It is definitely worth asking for samples of the packaging so that you can see that it is up to the test. 

Do They Have Good Stock Levels?

It’s no good finding the perfect packaging only for it to then be no longer be available 6 months down the line. Once you have sourced a luxury packaging provider, ask them if the packaging you require is going to be readily available and that stock levels are constantly replenished. You need to be confident that there are not going to be supply issues, and if there are, what do they offer as an alternative?

Do They Do Bespoke Packaging?

As well as being functional, luxury packaging should also provide the receiver with an experience they want to repeat. Having custom packaging with your logo on it makes it that extra bit more special and memorable compared to others. Look at luxury bespoke packaging providers such as Maxipos, which offers bespoke branded merchandise. Whether it’s rigid boxes, folding cartons, or acetate boxes, they can provide you with luxury custom packaging suited to your business and brand. They are not only supplying luxury packaging, but they are also supplying a marketing tool. Your packaging can tell a story about your brand and influence your consumers.

Do They Do Eco-Friendly Options?

It is well worth asking if the luxury packaging supplier offers an eco-friendly option. In this day and age, a lot more consumers are bothered about whether the packaging their goods come in is friendly to the environment. Having eco-friendly packaging may sway customers to purchase from you over your competitors. Making sure that sustainable packaging is an option is a vital question to ask a potential luxury packaging supplier.

So, whilst packaging may not seem important at first thought, it really is the first impression that consumers will have of your business. It is important to get it right. Luxury packaging and bespoke packaging can be so beneficial to your business so it is important to find a great supplier that you can trust to not only deliver the goods but work with you to find a suitable custom packaging option for you and your business.