How To Maximise Your Business’ Success At Trade Shows

How To Maximise Your Business’ Success At Trade Shows

One of the most beneficial activities that you can do for your retail business is to attend trade shows and exhibitions. These allow you and your team to meet with other professionals such as business owners and suppliers. Meeting other business owners will allow you to improve your network and potentially share advice or even form strong alliances with others. Meeting with suppliers will also give you a chance to improve your business offerings as well if those suppliers then agree with you to stock their products in your store. However, these trade shows are very competitive, and there are some steps you should take to make sure that you maximise your success.

Promote And Invite Via Social Media
Many of the visitors to trade shows will have some idea of who they want to meet and what stands they want to find. If you fail to promote your exhibition stand via social media, then you risk having a diminished turnout of visitors to your stand, regardless of how great it looks. Send out invites and promote your business and stand on your chosen social media platforms, and don’t forget to provide clear instructions on how to find you. You should also consider offering incentives to those who choose to seek you out, such as free merchandise and deals.

Know Your Roles And Stick To Them
The chances are that you’re not visiting a trade show on your own. If a few of you are attending, it’s important to get a good idea as to what everyone’s role is at your stand to ensure that you look as professional as possible. Otherwise, you might find yourselves accidentally talking over each other, for example. As well as this, you need to make sure everyone knows who is in charge of the overall exhibit. This doesn’t necessarily have to be you. It could be one of your managers, for example. This will ensure that one person is accountable for the day and that people aren’t being given contradictory instructions. Ask that person to provide regular progress reports, too, so that you can all figure out what you need to improve on.

Design Your Stand And Entice Prospects
Having an eye-catching display is very important. Not only will it encourage passers-by to stop and check out what you have to offer, but a quality exhibition display like those from Discount Displays will help people to find you when actively searching. There will likely be a lot of vibrant and eye-catching displays around the trade show, so it’s important to make yours stand out as much as possible. Ensure that your banners and signage are all clear and concise, allowing people to know what your stand is all about from a distance.

Listen To People And Focus On The Benefits
It can be difficult to keep on track when running your stand, and there are always worries that you might forget what you need to talk about with those that turn up at your stand. Unfortunately, this can lead to you not listening to those you’re conversing with, which can be very obvious. It’s important to stay calm and practice active listening so that you can tailor what you have to say to them. Ultimately, this will allow you to show how your business can directly benefit them and why it would be a good idea for them to work with you.