4 Advantages of Distributing Your Company's Content Globally

Any company that wants to grow significantly will know that this can’t be done without some sort of expansion. Although it can be costly and time-intensive, distributing your content and your brand globally can do wonders for your business. Nowadays thanks to international travel and social media it is easier than ever to ‘go global’ and so we’ve put together the top reasons why you should consider distributing your content globally.  

Reach new markets 

One of the most obvious and biggest advantages of distributing your content on a global scale is the fact that you will reach new markets.  Expanding to new territories means that you will have the chance to raise your brand awareness and recognition and hopefully in return you will see an increase in sales over time. It can also make things easier for your distribution and management of teams, for example, many American brands such as Nike have headquarters overseas in the Netherlands as it gives them direct access to Europe, one of their largest markets. It could also be a great time to expand into more developing markets such as India and Indonesia where we are seeing a boom in the economy and so people have more disposable income than before. 

Diversify your audience and products 

Expanding your content more worldwide also helps companies to diversify their audience and product range, like trying playout services. When you enter new countries and markets it gives you a chance to analyse your customers, in certain territories your demographic may be different to what you expected. You can use this to your advantage by carrying out consumer research and analyse your sales to see what products may be of value to the consumer. This ensures that you continue developing and growing your brand, and your offerings will be more innovative and in line with customer demand. You could trial services and products in different areas to cater to local tastes and allow for more experimentation and diversification. 

Get ahead of competitors

Most companies will keep themselves up to date with what their competitors are doing and if you catch yours distributing their content on a more global level it may be time to follow suit. Think about what countries your competition has yet to expand to and start sharing your content there as you will have the advantage of building your brand awareness before others have arrived. You can also start to build trust and a good brand reputation ahead of competing companies and gain a competitive edge. If you are first to distribute your content, it is also likely that you can build good relationships with the local suppliers and partners and use their knowledge to help your development. Being first into a new market puts you in a good position for foreign investment if you are looking to expand soon and many governments welcome international companies to aid the development and investment in their county so it is worth exploring your options. 

Find new talent 

Lastly, if you start to expand your content and company reach, you put yourself in a great position to acquire new talent. You can take advantage of more diverse skillsets, backgrounds and languages which can all help to diversify your team and your products or services.

Distributing your content globally can have numerous benefits. While it may mean some investment at the start, money put into operations and infrastructure and effort from many departments of your company, in the long run, you could reap the rewards of increased brand awareness, sales and a competitive edge over others.