Search Engine Optimization (SEO) is essential for both online businesses and website owners to gain maximum visibility in search results. To rank higher in search results, there are a number of effective SEO techniques available. But it can still be difficult for you to rank because your competitors will be using the same SEO techniques as you are using.  

Now the question is what you should do to compete with them. The simple answer to this question is, you need to use SEO techniques that are not being utilized by others.  

In this article, we will explore five of these lesser-known techniques that can help boost your website's ranking and improve your online presence. 

Five Lesser-Known SEO Techniques to Boost Search Engine Rankings 

1. Content Segregation 

 Content segregation is a lesser-known SEO technique. It refers to organizing the website content into different sections, and categories so that search engines can quickly consume the information.  

Moreover, by dividing the website content into multiple readable sections, website owners can improve their overall website structure, making it easier for visitors to find the information they are looking for. 

For the purpose of understanding it better, you can take content segregation (in this context) to mean proper content arrangement. 

And as such, here are some of the tips that you can follow to effectively do it: 

i. Use the right heading tags i.e., H1, H2, when putting the content on the webpage. The heading tags define the hierarchical progression of the text. 

ii. Separate the different parts in the text to make them easily distinguishable i.e., by using boxes, sections, etc. 

iii. Keep the content on the entire webpage as concise, short, and descriptive as possible. the more you do this, the more content you will be able to fit in. During this process, you can take the help of tool like an online summarizer to adjust your content’s length and clarity. 

iiii. Get Positive Google Reviews 

Getting Google reviews can be a good SEO strategy to increase website ranking in local searches. This lesser-known SEO strategy involves encouraging satisfied customers to leave positive ratings/reviews on the site’s Google My Business page. 

Google shows websites promoting local businesses more in the search results to searchers looking for products/services near them. Google will show the searchers a local map of business locations near them along with three different brand suggestions relevant to their search. 

To show you what we mean by that, let’s give a short example. 

If we look for the keyword “cheese burger” (yep, we know that’s not how it is spelled) while keeping the search location set to Oklahoma, USA, the first place that we get on the list is Dearing Drive-In. We’ve attached the image below. 

As you can see, Dearing Drive-In has the most positive rating ratio i.e., as compared to the other places. While there is a Sonic listed at number three with more than 700 reviews, the rating is a somewhat questionable 4/5. 

 

Overall, getting positive Google reviews/ratings is currently a hidden GEM SEO strategy that helps businesses to improve their ranking in local search results.  

1. Identify Broken Links & Make them Work  

Identifying broken links and making them work is another hidden SEO strategy that is beneficial for improving website ranking in search results. This is because most SEO specialists tend to focus on other popular strategies such as keyword research and optimization, content creation, backlinking, etc. And identifying broken link assessment and placement is often overlooked. This strategy involves identifying broken links in the website and then replacing them with working ones.  

Additional info: A broken link in a website is a link that does not have any subject and not to lead anything. It usually occurs when the user enters an incorrect URL of the target page. Broken links have multiple types; broken internal links, external links, backlinks, etc.  

So, by identifying broken links and fixing them, website owners can increase the overall user experience while also helping the crawlers of the search engines to crawl the links more effectively.  

Now, most of you will be thinking about how to identify all the broken links on the website. Let us explain. Site owners can find broken links by using the Google Search Console and Data Analytics tools like Semrush.  

1. Make the website contact details visible all across the internet 

 

Making the website visible all across the internet refers to ensuring the website/business name, address, and phone number (NAP) is available to both users and search engines. NAP is often overlooked, but it is a hidden SEO gem that can be advantageous for improving visibility in local searches. Let us explain.  

When your website’s NAP (name, address, phone number) details are visible and accurate all across the internet, search engines will better understand the business locations and will then rank it accordingly.  

Not just this, websites with visible and accurate NAP details are more likely to gain the attention and trust of visitors.  

When it comes to making the NAP details visible, there are some tips you can follow to the most out of this SEO technique. Here are ones to get started: 

• Make sure the added phone number is clickable.  

• Add a location map along with the accurate address 

• Provide a working email address 

Overall, making your website NAP details visible is a lesser-known SEO strategy that is useful in boosting its ranking in search results, which will further result in improved traffic, and sales also.  

1. Reverse Outreach backlinking 

Last but not least, reverse outreach backlinking is another hidden SEO technique that can be useful for boosting website search engine ranking. Reverse Outreach backlinking refers to creating quality content on your website with the goal to rank high in search results. 

When your created content starts ranking higher in search, especially in the top 10 results, other websites will start mentioning you (the website) as an authority.  

So, you don’t have to reach out to other websites to get quality backlinks, instead, they will give the links on their own.  

For example, let’s say you have an article on “What is Content Marketing” and it is ranking on the first page in search results. So, if a low-authority website writes an article on the same topic, there are chances that it will give the link (as an external link) to your article to lend credibility to their content. And this will count as a free backlink to your website without spending any effort and money also. This is how reverse outreach backlinking works.  

 

Final Thoughts
 

So, these are some hidden SEO strategies that most people aren’t familiar with. These strategies can help in improving the website’s search engine ranking which will lead to increased traffic, and ultimately more potential customers. This article has covered all these strategies in detail so that site owners can adopt them to get the most of out their SEO efforts.